Governor Moore Invites Visitors to Explore Maryland in New Tourism Campaign

“You’re Welcome” tagline to run through August in key northeast markets
to draw travelers to the state 

BALTIMORE, MD (May 23, 2023) – Governor Wes Moore and the Maryland Department of Commerce’s Office of Tourism have announced the launch of the state’s new “You’re Welcome” tourism campaign. Running through August in various northeast markets including New York City and Philadelphia, the campaign invites travelers to discover new experiences and make stronger connections in Maryland. The campaign was created in partnership with Marriner Marketing Communications and will run across digital, out-of-home, social, broadcast and audio outlets, with a voiceover by Governor Moore in the TV and radio spots. 

“From the sandy beaches of the Eastern Shore to the mountains of Western Maryland and everywhere in between, Maryland is home to spectacular natural beauty,” said Gov. Moore. “I am proud to support and participate in our new ‘You’re Welcome’ tourism campaign, which embodies our belief that we want everyone to experience and enjoy Maryland’s many unparalleled destinations.”

To promote trip itineraries and invite exploring throughout the different regions in Maryland, the campaign highlights the state’s water experiences consisting of more than 3,100 of shorelines, Ocean City and the state’s numerous beaches, the Chesapeake Bay and its storytellers, as well as quintessential bay towns; local seafood and culinary experiences including a Crab & Oyster Trail; history and heritage with the Most Powerful Underground Railroad Storytelling Destination in the World; unique scenic drives with 2,400 miles of byways; and outdoor recreation featuring Maryland’s Trail System Second-to-None.

“With our refreshed campaign and the power of Governor Moore’s welcoming message, we’re confident we’ll increase the awareness and inspiration to boost travel to Maryland, and entice visitors to stay extra nights to enjoy everything that makes our state so special,” said Maryland Commerce Secretary Kevin Anderson.

“To the trail seekers, the ocean obsessed, the family fun finders, the romantic escapers and everyone in between…welcome! And you’re welcome – to invest in a Maryland vacation, where you can have the experiences that leave you with a lifetime of happy memories,” said Liz Fitzsimmons, managing director of the Maryland Office of Tourism.

To learn more about Maryland Tourism, go to

About Maryland Department of Commerce Office of Tourism

The Maryland Office of Tourism is an agency within the Maryland Department of Commerce. Visitors to the state spent $16.4 billion on travel-related expenses in 2021. The Maryland tourism industry also generated $2.1 billion in state and local taxes, essentially saving each Maryland household $923 in annual taxes, and directly supported Marylanders with nearly 113,000 jobs. For more information, go to or connect with us on our social media channels | Facebook | Twitter | Instagram | YouTube.  

About Marriner Marketing Communications

As a branding and activation agency, Marriner Marketing Communications has been a leader in providing integrated solutions for the food, beverage and hospitality industries for more than 30 years. Customers count on Marriner for effective, Clarity-driven communications to champion the voice of the target and provide a competitive advantage. Marriner’s customers include such notable brands as Advanced Food Products, Baltimore County Tourism, Butterball, Campbell’s, Handy Seafood, “JIFFY” Mix, the Maryland Office of Tourism, Nestlé, Perdue Farms and Post Holdings. Visit for more information.