Maryland Office of Tourism Highlights the State’s Unique Sights, Sounds, Tastes and other Sensory Experiences in New Promotional Campaign

New ads encourage visitors to spend the summer indulging all five senses in Maryland


Connie Yingling,
Leslie Troy,


BALTIMORE (May 11, 2015) – The scent of Old Bay dusted steamed crabs. The roar of a home run celebration at Camden Yards. The image of Deep Creek Lake sparkling in the sun. The sensation of Ocean City sand between your toes. The irresistible flavor of a Smith Island Cake.

Maryland is home to countless memorable and original experiences that provide a feast for all five senses and the Maryland Office of Tourism wants to let everyone in on the fun. In a new campaign including television, web and digital, radio and print ads, the state’s tourism office is highlighting a wide range of options for residents and visitors this summer travel season.

“The sheer diversity and volume of natural beauty, geography, culinary delights, outdoor recreation, arts venues, shopping and authentic personalities found in Maryland offer visitor experiences that stimulate every sense,” said Bill Pencek, Acting Assistant Secretary, Division of Tourism, Film and the Arts.

The television spot, created in partnership with the Office of Tourism’s advertising agency Siquis, features fast-paced edits of Maryland tourism-related sights and music composed and performed by local musicians. The ads will run on television in Baltimore, Pittsburgh, Philadelphia and Washington D.C.; and print and digital versions will run in outlets within 400 miles of the state’s borders through the end of June.

The state has also launched a new tourism website, emphasizing stunning visuals from around the state and offering new ways to help visitors plan their trips and navigate through Maryland’s many attractions once they have arrived.



About Maryland Tourism
The Maryland Office of Tourism is an agency of the Division of Tourism, Film and the Arts within the Maryland Department of Business and Economic Development. Visitors to the state spent more than $15.4 billion on travel-related expenses in 2013. During 2013, the Maryland tourism industry also generated $2.1 billion in state and local taxes, and provided 138,682 jobs for Maryland residents.