Visitation to Maryland increases 40.5 percent since 2007

State’s share of U.S. travel market rises 11.8 percent

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BALTIMORE (May 21, 2015) – Maryland welcomed 38.2 million domestic travelers in 2014, an increase of 5.8 percent from 2013 and an increase of 40.5 percent from 2007’s 27.2 million visitors, according to a national survey of U.S. travelers conducted by D.K. Shifflet and Associates, a leading tourism industry research firm.

Growth has occurred in all segments since 2007– in both business and leisure, as well as both day trips and overnights. Maryland has increased market share 11.8 percent since 2007, outperforming national and regional trends.

“Our state’s tourism industry is a powerful economic engine,” said Mike Gill, secretary, Maryland Department of Business and Economic Development. “Tourism is a major generator of jobs, employing more than 138,500 Marylanders. The impact of visitors proves that our investments in visitor experiences and tourism marketing provide valuable returns to tourism communities across the state from Oakland to Ocean City.”

Maryland’s 40.5 percent increase – representing an additional 11 million visitors in 2014 versus 2007 – was substantially greater than the 25.7 percent increase the United States saw during this same time period.  Maryland’s increase in visitation was significantly greater than the performance of other mid-Atlantic states. In comparison to 2007 visitor volume, Maryland has realized more growth than any state in the region, both overall and in the leisure segment.

In 2014, Maryland saw growth in leisure travel with day trips and overnight stays increasing 6 percent from 2013.

"Maryland’s 6 percent increase in overnight visitors is a true success measurement of OTD’s strategic regional promotional efforts," said Bill Pencek, acting deputy assistant secretary, Maryland Division of Tourism, Film and the Arts.  “We look forward to building on that trend through continued partnerships with county tourism destination organizations and the private sector.”

About D.K. Shifflet & Associates Ltd.
D.K. Shifflet & Associates, founded in 1982, is a full-service syndicated and custom market research and strategic consulting company that helps public and private entities of the travel and hospitality industry throughout North America to make intelligent marketing decisions.

  • Travel Volume Metrics
    Travelers, for purposes of this report, are measured by person-trips.  Person-trips measure how many unique people visited a destination. Example:  If the travel party consists of four people then the trip would consist of four person-trips. This does not include multiple visits on a trip or visits to multiple destinations within a state on a trip.

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About Maryland Tourism 
The Maryland Office of Tourism is an agency of the Division of Tourism, Film and the Arts within the Maryland Department of Business and Economic Development. Visitors to the state spent more than $15.4 billion on travel-related expenses in 2013. During 2013, the Maryland tourism industry also generated $2.1 billion in state and local taxes and provided 138,500 jobs to Maryland residents.